Nintendo Switch Tour

Nintendo is launching a new Switch console and kicking off a nationwide tour across Germany. Wherever the little guy with the black mustache and red cap was spotted, young and old alike were invited to play. The four-month roadshow in an original VW Bulli, which included a total of fifteen stops, culminated in a grand finale at gamescom in Cologne. As Art & Creative Director, my role was to develop the concept and branding for the roadshow.