I'm Giuli — a creative lead

with German-Italian roots and a love for bold, minimalist design.

Profilbild

I’m Giuliano Heil, based in Frankfurt, working with teams across Germany and Europe.

Creative Lead with 18+ years of experience. I have led and designed more than 500 pitches and proposals, most recently at PwC Germany, where I turned static documents into digital proposal experiences powered by AI workflows.

Creative & Art Direction
Pitch & Proposal Management
UX & UI Design
Digital Experiences & Interaction Design
Concept & Visual Storytelling
Presentation Design
Team Leadership
GenAI Workflows
Analytics & Monitoring

I’ve spent the past eighteen years shaping brands and leading creative work, both in agencies and in-house. From Art & Creative Director to my most recent managing position at PwC Germany, where I led the digital proposal design team.

What I love most about my work is combining strategy and creativity to create ideas that really connect with people.


→ LinkedIn

Clients

Adidas, Alfa Romeo, Allen & Overy, Audi AG, Bayer, BASF, BMW Group, Boehringer Ingelheim, Bosch, Bridgestone, BUWOG Group, Clifford Chance LLP, DHL, Fiat (FCA Group), Fraport AG, Gerry Weber, Groß & Partner, Grundig, Jones Lang LaSalle, KfW Bankengruppe, Linde Material Handling, Lufthansa Group, Mazda Motors, Merck, Mercedes-Benz, Munich RE, Nintendo, OBI, Olympus, Outfitter, Peugeot, PwC, Roland Berger, SAP, Sofitel Hotels, Stadt Frankfurt am Main, Siemens, Telekom AG, Tishman Speyer, Triumph International, Tupperware, Union Investment, Viessmann, Vietnam Airlines, Volkswagen, Würth, Zalando, etc.

Experience

PwC Germany

Manager / Proposal & Bid Management / Markets
Creative Lead / PwC Gaming Masters

Oct 2018 – Sep 2026

Creative Director (Freelance) & Sabbatical

China, Indonesien, Singapur, Malaysia, Vietnam

Jan 2018 – Oct 2018

Jazzunique

Head of Digital Design

Jan 2017 – Dec 2017

→ Download CV

Skills

Figma
Photoshop
Illustrator
InDesign
Lightroom
After Effects
Premiere Pro
PowerPoint

Claude & Claude Code
ChatGPT
Gemini & Nano Banana
Midjourney
Adobe Firefly
Microsoft Copilot

Webflow
WordPress
Foleon
Lovable
Cursor
Antigravity
HTML & CSS
JavaScript

Vercel
GitHub
Supabase
Cloudflare
Google Analytics
Piwik PRO

deutsch, english, español, italiano

Awards

German Design Award
BrandEx Award (Best Corporate Event, bronze)
Galaxy Award (Special Events, gold)
Grand Award (Best Corporate Event, winner)
BEA® Award (Best PR Event, winner)
FAMAB Award (Best Corporate Event, gold)
FAMAB Award (Best Employee Event, silver)
Galaxy Award 2016 (Grand Opening, gold)

Passions

I’m an undercover restaurant tester🍔
By night, I turn into a Bachata dancer🕺
I collect passport stamps🌍

Let’s connect!

→ hello@giuli.ai